Course Introduction

Negotiation skills and persuasion undoubtedly hold the key to success in the business arena, whether it's collaborating with external partners or negotiating within internal departments. Negotiation skills are the most valuable tools in the marketplace. Take business sales, for example; if the negotiation methods or persuasive techniques used by salespeople are ineffective or wrong, it often results in the company incurring significant intangible costs or losses. Efforts by the marketing department may go to waste, and no matter how good the product or service is, it cannot be effectively communicated to customers.

As someone engaged in external business or internal departmental work, are your current negotiation/persuasion skills effective? Or do you spend a lot of time and resources with low success rates? Watching others succeed but unsure of the secrets or keys to successful negotiation and persuasion?

This course will reveal negotiation strategies and secrets, hidden factors influencing your sales success, and the steps to effective persuasion. It will help us understand whether each negotiation/persuasion aspect is well-managed or has room for improvement. It will highlight which behaviors assist you and which hinder you, enabling us to manage negotiation persuasion systematically or enhance ourselves.

Course Highlights

• Understand the true essence of negotiation through "game theory."
• Techniques for reframing negotiations.
• Language patterns that make it difficult for the other party to refuse.
• How to make the other party feel like they are winning.
• Practical negotiation scenario exercises.
• The six major win-win negotiation strategies: CASITY negotiation psychological strategies

- Consistency

- Aware of Scarcity

- Set "Yes" Question

- Two-side Presentation

- Yes if Question