Course Introduction

Sales are the lifeblood of a company, the primary source of revenue. However, during the sales process, no matter how unique or excellent our products or services are, customers may not always care. On the other hand, if we use techniques that pique customers' curiosity, create a sense of urgency, or even make them feel that "missing out on your product or service is a loss," it not only significantly increases the chances of closing deals but also allows customers to perceive the maximum value of your offerings.

How can we align with effective communication models to quickly establish relationships with customers? How can we use effective questioning to understand customers' pain points? How can we use psychological hints to concretize customers' pain points, thereby enhancing their motivation to purchase?

Consultative selling greatly enhances customer trust by effectively understanding their needs, leading not only to immediate sales success but also to long-term relationship building.

This course employs advanced psychological techniques to gradually reduce customers' defenses, uncover their needs and true intentions during the process, and empower frontline staff to enhance their confidence through consultative selling.

Course Highlights

• Understand your service’s sales approach and test various methods of communicating with customers
• Identify hidden communication patterns of customers before engaging
• The power of questioning: SPIN selling questions
• What is subconscious selling and synchronization leading techniques
• Recognizing signals that indicate customer acceptance
• How to make customers perceive the maximum value of your product/service
• Advanced situational sales strategies and practical applications

This course's training content can be flexibly designed according to the organization's needs and applied to different sales models (e.g., B2B, B2C, etc.).